Outbound Campaigns

Campaigns allow you to proactively message customers in bulk using personalised templates, scheduled follow-ups, and real-time performance tracking.

Written By Thando Nomvungu

Last updated 3 months ago

How to Create an Outbound Campaign

  1. From your dashboard, go to Campaigns

  1. Click Create Campaign.

  1. Enter a campaign name (e.g. Broadix Outbound).

  2. Select the Client from the dropdown.

  1. Upload your audience list (e.g. Existing Subscribers or 30 Day Lapsed Customers).

  2. Craft your message:

    • Personalize using contact names, links, or promotional codes.

  3. Add emails to receive non-respondent people

  1. (Optional) Schedule follow-up messages:

    • You can create and customize up to 10 follow-up messages per campaign

    • Choose exactly when each follow-up is sent and what the message will say.

  2. Schedule the campaign or send immediately.

  3. Launch the campaign.

Performance Tracking

Once your campaign is live, Palera automatically tracks:

  • Deliveries

  • Replies

  • Conversions

This gives you real-time visibility into campaign performance.

Best Practices

  • Personalize messages to increase engagement

  • Use follow-ups to re-engage non-responders

  • Monitor performance in real-time to optimize results